Parent Sites refer to sites which are directly operated by the hotel themselves and are entirely under their supervision.
Big names in the hotel industry likes of Raffles Hotel, Chateau Les Crayeres, The Westcliff and many more ,all have a full fledged parent website.
Raffles Hotel , operates www.raffleshotel.com. By providing specific details such as their location, room facilitates and promotional offers and a site embedded with enhanced security, they provide the customers an enhanced experience in a way of giving a glimpse of their hospitality.
Snapshot of Raffles Reservation page
Another parent site, of the Ritz-Carlton www.ritzcarlton.com goes a step ahead of giving its privileged customers options like design your vacation as they believe in the philosophy of room and beyond, where for the Ritz-Carlton its never limited to a mere room.
The site also provides its customers the flexibility of modifying their booking even after the booking has already been confirmed.
Snapshot of Ritz-Carlton reservation site
Such virtual front desks are operating on a less complex level as they have direct access to all the internal information about the hotel but the miraculous wonder of ICTs is the way they make the operation of third party sites, safe, secure,easy and fast.

